Brian Solis and Jesse Thomas have come up with an interesting visualization for the art of listening, learning and sharing within the social media ecosystem. This conversation prism, as they call it, is a way for brands to identify when and where to engage their most active communities.  In order to succeed, gain influence and earn the attention of its community, a brand must own the entire production pipeline and feedback loop for its media. It makes a lot of sense. I buy it. For the real meat and potatoes, Brian Solis has a more in depth article detailing why anyone in the brand building game needs to pay attention to this sexy graphic.

The blog platform section is looking a bit slim there, though. Maybe I should be a good company man and lobby to have Squarespace added to that pic.

Source: Why Brands are Becoming Media (http://mashable.com/2010/02/11/social-objects/)

“Object-Relational Mapping is the Vietnam of Computer Science”

“What a man hears he may doubt, what he sees he may possibly doubt, but what he does himself he cannot doubt. ”

Until today, users were only allowed to create URL shortcuts to their site's content via a simple URL rewriting method.  It allowed users to create shorter, perhaps even more user-friendly URLs than the ones Squarespace generates. Requests for the friendly, shortcut URL loaded the contents of the existing URL while preserving the requested URL in the browser navigation bar.  Unfortunately, when search engines crawl other sites that link to either of these URLs, this technique ends up splitting the page rank and other measures of link value between the two URLs.  Not very good for SEO.  One way to alleviate this problem would be to use the "canonical link rel" element to tell search engines to focus on indexing a new page for the content it encounters.  Originally intended for duplicate content within the same domain, Google is now supporting its use for cross-domain content duplication. It is only seen as a hint and not an absolute directive, though.  It is intended to supplement and not replace a 301 redirect.  Yahoo and MSN have yet to follow suit, though there have been grumblings that they have agreed to support it.

In addition to the URL rewriting method, we have added the ability for a user to choose between on-domain 301 and 302 redirects.  A 301 redirect will signal to a search engine that the requested URL has moved permanently to a new URL.  All three major search engines handle the 301 redirect directive the same way. They ignore the original URL and instead index the destination URL.  The link value of any keywords contained in the original URL will be transferred over to the new URL.

A 302 redirect is treated differently depending on the search engine.  It essentially tells a search engine that the move is only temporary, and that the content at the original URL might still be valid in the future. When Google encounters a 302 redirect it maintains all link value with the original URL.  MSN/Bing, on the other hand, treats 302 redirects exactly how it treats 301 redirects, it will always ignore the original URL and instead indexes the destination URL.  With the current Yahoo-Microsoft search deal, it follows that Yahoo's indexing behavior will soon be the same as Microsoft's.

So how do you decide between our default URL rewrite method, our on-domain 301 redirect or the often misunderstood on-domain 302 direct?  If you don't care about SEO, then the default URL rewrite method will probably be a good, no-hassle choice.  It loads content the fastest among our three shortcut navigation methods.  Also, it is the only method that preserves the shortcut URL on the browser address bar.  The 301 redirect is the best all around option if you want consistent results across all search engines.  If you're not sure what to do, pick the 301 redirect.  The real question is when to use the 302 redirect.  The on-domain 302 redirect should be used if you want a URL to recycle among different posts/pages.  For example, a news blog following Tiger Woods' growing harem collection might use a 302 redirect to funnel readers to the latest news by creating a shortcut from

"http://www.tigersden.com/ladies-of-tiger-woods"

to

"http://www.tigersden.com/news/2009/12/10/tiger-woods-bones-waitress.html"

on one day and then update the url with some new content scribed at

"http://www.tigersden.com/news/2009/12/14/tiger-woods-bones-call-girl.html" 

a few days later.   A 302 redirect will allow a reader to google for "tiger woods ladies" and land on the page with Tiger's most recent conquest.  A contrived example, yes. But illustrative nonetheless. Anyway, Santa doesn't have any more feature enhancements in store for 2009. More fun features will be coming in the new year. Happy Holidays!

Related: New Release: SEO Friendly Shortcuts! (http://blog.squarespace.com/blog/2009/12/17/new-release-seo-friendly-url-shortcuts.html)

“If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”

“Think with your hands, build something or try something, then talk about it, not the reverse.”

“Success is just like being pregnant. Everybody congratulates you, but nobody knows how may times you were fucked.”

The deal hasn't even closed yet and Oracle is already picking a fight with IBM. You gotta love Larry Ellison's competitive spirit.  I miss the good old days of the technology industry when this was a semi-regular occurance and the one upsmanship was carried out publicly by most companies in the Valley.  Ever since Google decided to take the koombaya approach and Internet started going social, startups have lost their taste for a good, old fashioned flame war.  The last friendly fight I remember being waged was between Microsoft's Internet Explorer team and Netscape.  That was 1997. Maybe I need to start trolling around the newgroups (Google Groups) again to see nerds go at it with their holy wars and watch Linus represent.