The Conversation Prism

Brian Solis and Jesse Thomas have come up with an interesting visualization for the art of listening, learning and sharing within the social media ecosystem. This conversation prism, as they call it, is a way for brands to identify when and where to engage their most active communities.  In order to succeed, gain influence and earn the attention of its community, a brand must own the entire production pipeline and feedback loop for its media. It makes a lot of sense. I buy it. For the real meat and potatoes, Brian Solis has a more in depth article detailing why anyone in the brand building game needs to pay attention to this sexy graphic.

The blog platform section is looking a bit slim there, though. Maybe I should be a good company man and lobby to have Squarespace added to that pic.